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This Founder's Chaotic Pitch Got 4 VC Yeses
When doing too much is actually the right approach
Josh Muccio & Lisa Muccio
November 20, 2025
We all know the rule. Pick one thing and do it well.
So when Matt Truebe walked into The Pitch room with three hardware devices and a telehealth platform it should’ve been an immediate pass.
Instead, he walked out with $450,000 in commitments.
The Side Project Turned Lifeline
Last December Matt fed his 5-year-old daughter half a teaspoon of yogurt. She has food allergies so Matt had built Apple Watch app to help monitor her.
Fifteen minutes later…
A notification lights up Matt’s phone.
“She’s showing signs of anaphylaxis.”
Minutes later, another alert—O₂ down to 90.
Abnormal cough. Labored breathing. HRV spiked. The app he’d hacked together flagged what his eyes hadn’t yet seen.
The first EpiPen doesn’t stop the reaction. Matt has to decide if it’s safe to give her a second shot. He calls 911 and administers the second shot.
The ambulance arrived just in time.
In that moment I decided I'm gonna dedicate the next chapter of my life to helping my daughter, and families like us, who are dealing with allergies.
Founder Matt Truebe with his daughter
In 8 months Matt shipped:
A smart inhaler with GPS tracking
A clinical-grade digital stethoscope
An AI platform to detect anaphylaxis
Personalized lab panels by allergen trigger
“Wild man. You did three devices in a few months?” Rohit Gupta said.
Matt just shrugged: “Design is cheap now. Firmware is cheap. The stuff that used to make hardware expensive—it’s not there anymore.”
Matt Truebe pitches Monique Woodard, Charles Hudson, Rohit Gupta, Immad Akhund, and Cyan Banister
“Feels like you’re doing a lot,” Immad said what everyone else was thinking.
Telehealth, personalized labs, multiple hardware devices? Sounds like a textbook example of “boiling the ocean.”
Then Matt laid out how broken the system really is:
~4,000 allergists serve 330M Americans
80% of patients can’t access one through their insurance
Kern County, CA: 700,000 people… zero allergists
Americans spend ~$25B annually on asthma care alone
Matt Truebe wants to make allergy clinics a thing of the past. He's building a devices + telehealth subscription to allow parents to diagnose and prescribe treatment for their kids, at home.
Crazy I know.
But maybe some systems are so messed up, a crazy solution is what's needed?
“But wait… You’re Buying a Clinic?”
Two weeks after the show, Matt dropped a curveball during diligence: he’s buying an allergy clinic in LA.
It’s a pure equity swap, but still…
“I have a hard time with physical locations,” Monique said on the diligence call.
Matt didn’t flinch: “As soon as VCs hear brick-and-mortar, they walk away. That’s why healthcare hasn’t changed.”
But having a physical presence is critical. Matt says that health payers require a physical presence before you can get approval as a telehealth provider.
Some systems are too broken for point solutions.
Allergy care in America doesn’t lack apps. It lacks allergists, affordable diagnostics, continuous monitoring, and integrated care. Solve one without the others, and you’re still treating symptoms—not the system.
The old hardware rules? Dead. The reimbursement models? Changing.
Matt’s building the allergy clinic of the future—with devices and telehealth.
So the question isn’t “Is this too much?”
It’s: “Is this the founder who can pull it off?”
With a billion-dollar exit, CTO chops, and a father’s why—Matt just might be.
In this case, complexity isn’t a bug. It’s a feature.
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